In Indonesia, the name Perusahaan Gas Negara (PGN) is synonymous with natural gas. However, their B2C website hadn't yet fully embraced this leadership position. The challenge was clear: transform PGN's website from a frustrating maze into a platform that seamlessly guides users towards desired actions, ultimately driving conversion.

The Solution

1. Content & CTA Optimization

To address content limitations and unclear calls to action, we implemented Content & CTA Optimization.

This involved crafting engaging, keyword-rich content aligned with the user journey, and consolidating key information like benefits, testimonials, the registration process, and FAQs into a single landing page. Additionally, clear CTAs were implemented to guide users towards desired actions.

2. Mobile-First Design

Recognizing the mobile browsing trend, the website was completely redesigned for optimal performance on smartphones and tablets. This ensured a consistent and seamless user experience across all devices.

3. Visually Appealing Redesign

While maintaining brand identity, the website received a clean and modern makeover. Featuring a user-friendly interface with uncluttered layouts, high-quality visuals, and PGN's signature blue color, the new design aimed to create a positive
first impression.

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The Impact

The revamped website has demonstrably improved the B2C experience for PGN, leading to positive outcomes:

"A website is no longer just a digital brochure; it's a powerful tool for engagement and conversion. PGN's website redesign demonstrates the transformative power of user-centric design in achieving business goals."

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