Simplifying Crypto Trading In Pintu Apps
Scope of Work
The Context
Pintu, a leading Indonesian platform for buying, selling, and investing in cryptocurrency, envisioned a future beyond just trading.
Their ambition? To become a comprehensive crypto bank, offering innovative financial services like peer-to-business (P2B) or pooled lending and borrowing.
This would empower users to earn interest on idle assets and amplify their holdings through collateralized trading.
The Challenges
Cryptocurrency can be a complex and intimidating world, especially for newcomers. Pintu approached Natuno with a critical question: how can we design a user experience that feels friendly, approachable, and secure, even for those unfamiliar with how crypto finance works? This challenge demanded a solution that transcended traditional financial interfaces, fostering trust and confidence for users of all experience levels.
The Solution
We embraced a user-centered design approach to bridge the gap between Pintu's vision and user needs. Through in-depth interviews, we delved into the experiences of a diverse range of users, from seasoned crypto traders to complete beginners. This research allowed us to identify specific pain points and understand the anxieties associated with navigating cryptocurrency wallets and trading apps.
Jeth Soetoyo
Working with natuno is such an eye-opening experience. I came up with a specific brief but the team can expand it beyond my expectations